Can your customers and potential customers use you site easily ?..........this is the foundational question when designing a site that is deemed usable.

why and how ?

1.Trust....users are afraid of spam, wary of 'marketese'.
2. Opt in only news letters.
3. easy navigation.
4.simple yet effective, reaching broad ranch of users.
5. Less bells and whistles, put the user first.
6. direct and to the point answering of questions.
7. consistent design and layout is very important.
8.Need to know the site is trustworthy.
9. implement design standards as set out by the w3c.
10. benefit would be an increase in productivity, visitors to your site would be more at ease.