Layout, structure, functionality......all words that come under the umbrella heading of technical design.Just like a house without a foundation, a web site without good technical design will fall asunder at some stage.It is worth while planning out your site's goals, navigation system, and layout.

The quality of the code is what separates a good technically designed site from a bad one.Very often, it is hard to tell from the 'look' of the site whether it is a good technical site or not.Very much like a car that has a body in perfect condition but when you look under the hood (Bonnet), it's engine is rusty !

Long term, you are saving money and investing for the future when you meet the current accessibility usability and quality standards in coding for the Word Wide Web. For further reading please go to w3c

This is an area where I strive to bring quality to my customers sites.It brings a ripple effect benefit to many other areas of web design.....for example, a well coded site will have a higher ranking in search engines !